Marketing Operations → Systems & Product
I build scalable systems, data platforms, and automation that drive growth.
From marketing operations to infrastructure and product thinking — designing systems used across complex, multi-organization environments.
How I evolved into building systems
Execution Layer
Started in marketing operations executing campaigns and managing tools.
- —Campaign execution, email, segmentation
- —Hands-on platform usage
- —Identified inefficiencies in execution workflows
Systems Thinking
Shifted from executing campaigns to fixing the systems behind them.
- —Owned HubSpot architecture
- —Built workflows and automation systems
- —Improved scalability and efficiency across teams
Platform & Scale
Designed infrastructure supporting complex, multi-organization environments.
- —Managed martech across 1,000+ projects
- —Integrated HubSpot, Salesforce, and data systems
- —Enabled scalable campaign execution across a $300M+ ecosystem
Current Focus
NowMoving into product and systems-level ownership.
- —Building data products and automation platforms
- —Applying product thinking to marketing systems
- —Exploring AI-driven operational systems
Systems I Build
Marketing Infrastructure
- →CRM architecture
- →Lifecycle design
- →Segmentation systems
Data & Reporting Systems
- →Analytics pipelines
- →Dashboarding
- →Attribution models
Automation Platforms
- →Workflow automation
- →Lead routing systems
- →Lifecycle orchestration
AI-Driven Workflows
- →Content automation
- →Testing systems
- →Operational AI integrations
Case Studies
Infrastructure, revenue systems, and compliance platforms built at scale.
Built the acquisition system that converted $71K in first-ever membership revenue
Designed persona segmentation, pipeline forecasting, and nurture architecture for the Linux Foundation. Shipped 100 email sequences.
Shipped a compliance platform for 4.7M contacts across 54 projects on a hard deadline
500+ forms audited. Governance system built to survive team transitions — still live post-tenure.
What I'm Focused On
Roles at the intersection of systems, product, and growth.
Interested in building systems that operate at scale and directly impact revenue, efficiency, and decision-making.
Products & Systems Built
Tools and platforms shipped end-to-end — from idea to production.
LFX Subscription Center
Centralized subscription management system. Improved user experience and preference control across Linux Foundation projects.
Job Agent
Automated job matching and notification system. Increased engagement and return visits through intelligent filtering.
Accela Reporting Tool
Data integration and reporting layer for the Accela platform. Enabled real-time insights for customers.
HubSpot UTM Generator
Standardized campaign tracking system. Reduced tracking errors and improved attribution across teams.
Cost Analysis Calculator
Internal decision-making tool. Enabled faster evaluation of marketing investments.
Operational Playbooks
Repeatable systems and frameworks built from real operational experience.
Strategy Playbooks
- ·Marketing strategy frameworks
- ·Growth system design
HubSpot Playbooks
- ·Lead Scoring Model
- ·Email Nurture Systems
- ·B2B Marketing Playbook
- ·B2C Marketing Playbook
- ·Event Marketing Playbook
Business & Growth Playbooks
- ·CNCF Membership Acquisition
- ·CNCF Onboarding System
- ·Service Tier Design & Selection Tool
- ·List Governance Playbook
- ·Executive Dashboard Frameworks
AI Systems & Tools
Hands-on AI applications — not hype, but working systems built and shipped.
Moon
Open-source widget that detects AI agents on B2B sites, scores product fit, and books demos directly. One script, zero dependencies.
Claude Cowork Plugins
Custom plugins extending Claude Code workflows for development and operations.
Personal Portfolio Website
AI-assisted design and build of this portfolio — from spec to deployment.
UTM Builder
Automation-enhanced campaign tracking tool. Standardizes UTM parameters across teams.
Claude Artifacts
Custom-built tools and workflows using Claude's artifact system for rapid prototyping.
Tools & Platforms
What colleagues say
Mia is a talented, growth-oriented leader who capably (and quickly!) navigates technological innovation, process optimization, and complexity to achieve business targets. Her ability to adapt and thrive while managing diverse stakeholders, complex organizational structures, and ambitious projects, all while being a delight to work with, make her an asset to any organization. Her integrity, work ethic, sharp intellect, global orientation, and courageous convictions define her five-star leadership brand.
Ready to build something that scales.
Open to PM, systems, and infrastructure roles where operational depth and product thinking matter.